Efisiensi Pemasaran Komoditas Lada di Kabupaten Konawe Ditinjau Dari Perspektif Ekonomi Islam

Efisiensi Pemasaran Komoditas Lada di Kabupaten Konawe Ditinjau Dari Perspektif Ekonomi Islam

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The purpose of this study to determine the efficiency of the marketing of pepper in Konawe viewed from the perspective of Islamic economic.Method of sampling is done by simple random sampling as many as 45 respondents out of the total population, while traders villages (PPD) were 3 people and traders districts (PPK) have as many as two people in the census.The result of the study conluded that the marketing efficiency of the in the village Car Mounts Unaasi.Anggaberi districts in Konawe through two (2) marketing channels, namely :Marketing channel I, from farmers producing PPK of inter-island trader, with the marketing margin 97,46 %.Marketing channel II, from farmers producing PPD PPK of inter-island trader, with the marketng margin 97,40%.

From the analysis it can be conluded that the marketing activities on the commodity pepper in Konawe already efficient, but needs to be improved.In terms of the service has been satisfactory.Viewed from the perspective of Islamic economy againts commodity pepper were done by farmers/producers, the views of the marketing is in conformity with the two assumptions that are under the influence of the spirit of Islam that is the assumption of economic rationality and selling without any coercion.Since marketing of commodities pepper is the efforts made by farmers/producers in order to Course a pied - Femme - Vetements - Singlet maximize satisfaction and fulfillment.In marketing the pepper that they (farmers) produced by choosing their own marketing channels they want to sell pepper production.

Transactions conducted by this farmer also insyaAllah avoid speculative transactions, transactions that are not clear (Gharar), usury and false (evil deeds).